Jr. Ppc Specialist

Habilidades y Funciones
Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Bing, etc.) including the campaign implementation, budget management, performance review, and optimization of paid search campaigns.
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Provide creative copy suggestions.
Implement strategies to tap into new areas of lead generation and e-commerce.
Manage and report PPC analytics including detail performance tracking, data management, ROI and continuously identify ways to optimize PPC campaigns.
Grow and optimize the keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
Ability to prioritize projects and have a take charge attitude with completing projects (in-house and with third party vendors).
Ensure brand's digital identity is clear, consistent and integrated with traditional media campaigns.
Collaborate with other marketing colleagues to ensure join strategic marketing objectives are in step with paid internet marketing activity.
Support regional markets and new store openings through development of tailored digital marketing campaigns.
A/B test website designs within paid search campaigns to improve user experience.

Ciudad: managua